Insights and advice about jobs and hiring in the Lehigh Valley.

Personal Branding and Social Media

Believe it or not, more people check your social media pages than you think and that includes potential employers. When it comes to personal branding it is important to make sure you are always putting your best foot forward, especially online. If you’ve been wondering how to position your social media and online presence, here are a few professional tips and tricks that can help you create the best personal brand for your job search.

  1. Privacy Settings.
    The first step to responsible social media as a job seeker is to make sure that your privacy settings are correct. Facebook, for instance, changes its policies and requirements frequently which can mean your settings aren’t what you thought they were. Go into your Facebook page and click on the gear icon in the upper right hand corner. On the drop down menu select privacy settings. This is where you can update your information.
  2. Complete LinkedIn Profile.
    LinkedIn is the premier social networking site for professionals. Almost every recruiter and hiring manager is using this tool to find out as much about you as a candidate as possible before talking with you for the first time. Make sure your experience is up to date, your photo is professional, and your headline is descriptive. Ask for recommendations from former co-workers and managers. Most of all, update your contact information to ensure interested people can get in touch with you.
  3. Google Yourself.
    Now it is time to review what is already online about you. Google your name and see what comes up. If you haven’t already, buy your own web domain using your first and last name, such as “” If it isn’t available, add a descriptor like “DavidSmithCPA.” Even if you never plan to add anything to the site this will keep your name from being used for any other purpose. However, since you own your site you should use it to create a blog and provide consistent and quality content about your experience. This is the best way to take control of your brand. If you do find negative information online, the best way to keep potential employers from finding it is to bury it in the results with better, more accurate information.

Are you ready to share your personal brand with potential employers in the Allentown area? HTSS can help you today!


CEO Letter

As a staffing and recruitment professional for over  30 years, I have seen many changes in the industry. Over that time, I’ve witnessed a transformation in the way organizations view staffing services. Today, we see more and more companies using staffing services as a strategic tool, rather than just for temporary fill-ins.

At HTSS, Inc., our focus is on helping companies create proactive workforce plans. Our goal is to help our clients use staffing strategically to increase capacity, overcome hiring freezes, access specialized talent, better manage increased workloads, and enhance overall productivity.

For our candidates, we help to uncover truly rewarding job opportunities—jobs that are a match to each candidate’s skills, and jobs that offer key experience and growth potential.

We look forward to strengthening our relationships with our current clients and candidates, as well as forming new and exciting partnerships in the future.


Pat Howells
HTSS, Inc.